Fatheadz Returns with Bacon and Hoffman for Title Defense

Contact: Angie Commorato Angie@Fatheadz.com

INDIANAPOLIS, IN (January 18, 2020) 

Fatheadz Eyewear will return as the primary sponsor for the Hoffman Auto Racing 69 with Brady Bacon as the driver for the 2021 USAC National Sprint car season. Fatheadz came on board as the primary sponsor for the team part way into the 2020 season and helped boost Bacon and HAR to the USAC National Sprint Car Title. The Championship was the 12th Owners title for Hoffman Auto Racing and Bacon’s 3rd driver’s title.

Fatheadz Sponsors Brady Bacon

Brady Bacon has been a part of Team Fatheadz for eleven consecutive years and looks forward to another successful season. “The support we have received from Rico Elmore and Fatheadz Eyewear over the years has been crucial to our continued success. We are so grateful for the role Rico played in our Championship season in 2020 and hope to defend our title once again flying the Fatheadz colors in 2021” explained Bacon. “I am also excited to introduce our fans to Fatheadz’s expanding number of great new lines and styles of eyewear and apparel.”

President of Hoffman Auto Racing Rob Hoffman adds, “We are extremely proud to represent Fatheadz Eyewear again in 2021 and feel fortunate to be involved with a great company whose high standards, quality, and values mirror our own.”

“Brady has served as a great ambassador for Fatheadz through the years. We are excited to have him back as part of Team Fatheadz this year, and look forward to supporting him as he chases another championship,” said Fatheadz Owner, Rico Elmore.

The Fatheadz Eyewear 69 Hoffman Auto Racing team will kick off their USAC Title defense in Ocala, Florida at Bubba Raceway Park for the 12th edition of Winter Dirt Games on February 11-13th and will follow the entire 50 race USAC National Sprint Car Schedule.

Founded in March 2004 under the direction of Rico Elmore, Fatheadz first started by catering to men with heads too large to fit in standard width sunglasses comfortably. To solve this issue, Elmore created a product line with four oversized sunglasses available in varying colors. Fatheadz has now grown to encompass nine distinct lines of eyewear of all sizes for both men and women. With over 1000 unique product offerings, innovation continues to drive Fatheadz’s customer centric business.


Brady Bacon Racing and Hoffman Auto Racing’s partners include Fatheadz Eyewear, Champion Oil, Gene Franckowiak, Drivewfx.com, Elliott’s Custom Trailers, ATC Trailers, Tel-Star Technologies, Dragonfly Aviation, Lykins Oil, Triple X Race Co., Next Level Metal, Hoosier Tire, XYZ Machine, Heath Clips Lawn Care, A&B Café, Cobalt Civil, ProGlide Coatings, FK Indy, Engler Machine and Tool, FK Rod Ends, Specialty Rigging, Keizer Wheels, Purple Heart Foundation, Brown and Miller Racing Solutions, Simpson Racing Products, Smiley’s Racing Products, R&R Enterprises, DMI, , Chalk Stixx, Wilwood Engineering, Lajoie Seats, Smith Precision Products, Allstar Performance, Simpson Racing Products, MyRacePass, Schroth Racing, Saldana Racing Products, KSE Racing Products, King Racing Products and Schoenfeld Headers.