Founded in early 2004 under the direction of Rico Elmore, Fatheadz started with exclusively catering to men with heads too large to fit in standard width sunglasses comfortably. To solve this issue, Rico created a product line with four oversized sunglasses available in varying colors. The Fatheadz has grown to encompass five distinct lines of eyewear for both, men and women, specifically tailored to serve our client base. With over 100 unique product offerings, the innovation continues to drive our customer centric business.
The latest initiative under the Fatheadz brand is the All-American Version 2.0 sunglasses product line, with 10 distinct and variable styles proudly adorning the Made in the USA mark. This US based development project features strategic partnerships with plastic injection facilities and molding experts within the continental United States. The Version 2.0 release features customizable options such as frame color, branding insignia and polarized lens options.